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Marketing & Promotion Plans



As much as us$ 250,000 marketing and promotion budget is set to promote the show in Thailand and ASEAN through different
medias including:
  1.Advertising
Television : TV.3, NBC, Cable TV
News papers and Trade Publications:
Thansethakij Krungthep Biz News
Komchadluck Chong-tang-tammahakin
Food Stylist Krua
SME Chee Chong Ruay Cafe’ Journey Love
Open Shop Coffee t&i
UFM Thai Hotel&Travel
Coffee Traveler SMEsReport
Radio Stations : Bangkok: FM 90.5, FM 96.5, FM 101, FM104.5
Websites :
http://www.divcom.co.th/ http://www.thailandcoffee.net/
http://www.thailandcoffee.net/ http://www.thaifranchisesme.com/
http://www.thailandtravelshow.com/ http://www.thaibikeshow.com/
Invitation to 80,000 database.
  2.Public Relations
Press Interview
Press Releases
E-letter & E-Newsletters to 80,000 databases
4,000 posters to coffee, bakery, Ice cream shops
Invitation to Government agency, Associations and international buyer